What Actually Works in Automotive
In an environment crowded with platforms, trends, and ever-changing metrics, our podcast, hosted by Senior Vice President John McAdams, our podcast answers the question that matters most...
All in one place.
But, does it sell cars?
Stop treating social media like a digital billboard. In this episode, SVP John McAdams breaks down what actually drives results in automotive social and which metrics really matter.
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If you use it right, Facebook Marketplace delivers high-intent, low-cost leads. Hear from SVP John McAdams on why many dealers still win on the platform, how to avoid common mistakes, and how reviews impact conversion.
So what happens after the like, comment, or DM? In episode 4, Jennifer Suzuki, President and Founder of E-Dealer Solutions, explains why success on social isn’t just quick transactions, but building authenticity and relationships.
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Stop chasing likes, start driving profit. SVP John McAdams and Coleman Craddock Willis break down how dealerships can align social ad spend with real business goals. Budget strategically, measure true ROI, leverage automation, and keep creative fresh.
But what about the data? John and Coleman Craddock-Willis decipher how to leverage Facebook Marketplace, custom audience targeting, and your CRM goldmine. Don't just post—dominate with thumb-stopping creative strategy and expert insights.