JOE CASTLE
FOUNDER & CEO
Joe Castle has 12 Years experience in the Automobile Industry. He is Founder & CEO of SOCIALDEALER, CEO of Castle Automotive Group, AutoCare Warranty Corporation, and Castle Capital Management LLC. He has first-hand experience of how to double and triple car sales by use of digital marketing strategies in a dealership. As the auto industry has taken a 30% decrease, Castle has driven his dealership’s sales over 200% and gross profits over $5.2 million annually. Joe’s motivation is to drive the automobile business to the next level by designing and implementing digital marketing strategies that transform traditional dealers into revolutionary digital dealers. He has a B.A. in Business Management from Northwood University.
PHIL PENTON
PARTNER & PRESIDENT
Phil Penton, Partner and Chief Operating Officer, has had lifelong interests and involvement in the automotive industry. As a former business owner and Vice President, Phil specializes in revenue enhancement through the application of technology into the day to day processes of a startup enterprise. After forming and managing several successful small businesses, Phil went on to work with HomeNet Automotive, a top producing software company in the United States, as Vice President of Business Development, which sold to AutoTrader.com. As an executive, Phil worked daily with other business owners nationwide on how to better design, build, implement, and execute solid business plans that were built to drive revenue and profits using the same concepts and philosophies that are at the root of his own success.
FARIS QADADEH
PARTNER & CHIEF TECHNOLOGY OFFICER
Faris Qadadeh has over 10 years experience in software development. He is very in-tune with the latest programming technology and automotive internet marketing through social media platforms. He has set a goal to develop auto dealers a tool that will revolutionize and replace their traditional marketing strategies. He has a B.S. in Computer Science from Webster University.
