There are a number of ways that your dealership can benefit from Facebook ads, including:
1. Your audience is on Facebook – Over 2 billion members worldwide generate 22 billion ad clicks a year
2. Facebook ads are less expensive than traditional advertising avenues such as newspapers, magazines, radio and TV
3. Giving you the ability to target to the exact audience you want based on a wide range of human behaviors, interests and demographics
4. Providing you the opportunity to directly re-market to people who have previously expressed interest in your business
Facebook & SOCIALDEALER have a multitude of ad optimizations & automotive targeting options to ensure your dealership’s goals & objectives are met. If your goal is to drive sales of a particular model, the Facebook ad will be optimized to drive sales for that particular model. SOCIALDEALER also has a solution called PROCISION INSIGHTS that allow you to see the real time ROI of the Facebook ad campaigns. With this tool, you will be able to see how many vehicle sales & service RO’s can be tied back to your DMS/CRM from your Facebook ad campaigns.
SOCIALDEALER leverages data from both Polk and Oracle Data Cloud to ensure your ads are only being seen by the people most pertinent to your desired outcome.
Yes, absolutely. We can upload your customer data onto Facebook to create custom audiences which we can then target with a Facebook ad.
No, but your Client Services Specialist can check the status of your ads for you throughout the month as needed.
Yes, there is a specic ad type that we can utilize to help target people in the vicinity of your competitor’s dealerships to draw them over to your business.
Third party website analytics (such as Google Analytics) do not have the ability to track you as a unique consumer across multiple devices or sometimes across multiple browsing sessions. Facebook has the ability to track cross device conversions (ex: clicking on the ad on mobile but converting on a desktop computer). Facebook reports that the average automotive consumer learns about products through their mobile device but converts on a desktop or tablet. This means that even though the Facebook click went to your site, learned key information, & later converted, they may not appear in your Google Analytics because the click & conversion occurred in different browsing sessions or on a different device.
No, Facebook has published several studies that show running Facebook ads & Google AdWords concurrently leads to better results for both platforms. Facebook ads & Google AdWords both have their strengths & when used properly, can lead to fantastic results for your dealership.
No, if your dealership does not have an Instagram account, Facebook will run the ads on Instagram for you with a page name that clicks back to your Facebook page. All you need to run an ad on Instagram is an active Facebook page.
Facebook optimizes the ads for the consumers who are the most likely to take the desired action on the ad at the lowest possible cost, no matter where they are. If an ad is optimized to generate VDP views, Facebook show your ad to the right consumer on the right platform at the right time to generate the best results at the lowest cost.
While you may not receive many comments at this time, you never know when a customer can create a reputation issue for your business with a bad review. We constantly track review sites to ensure that your business’s reputation is being upheld to the highest standard. We also respond to positive reviews to keep your customers feeling appreciated and coming back to your dealership for more business.
We actively follow our client’s dealerships on a number of review platforms that you may not even be aware of. We also check them numerous times a week to ensure no comment or complaint is left unanswered, and alert our clients to any that need immediate attention.
We customize each and every response, positive or negative, in a way that recognizes we’ve read their review and can respond appropriately.
We alert you of the review and send along a recommended response for approval before ever posting. We like to hear your side of the story so we can confidently respond to the customer and try to resolve the issue offline.
The SOCIALDEALER platform is a dealer’s 1-stop resource for all things social and reputation. The dealer can:
1. View recent dealer reviews and view your progress as your dealer’s reputation evolves over time.
2. Post new content to your dealership’s social media channels all at once.
3. Run reports that breakdown the ner details of a dealer’s standing in terms of reputation and social media.