It’s fairly well understood now that of the time people spend online, they’re spending it on mobile and in just a handful of apps, including Facebook. What’s remained top of mind for advertisers is how challenging it is for them to tell compelling brand and product stories on mobile in ways that are enjoyable for people and effective for their business. The data tells them people are discovering content, brands and products in mobile apps, so advertisers are looking for new and creative ways to share information with people there.
Tell a Story and Showcase Relevant Products and Features, All in a Single Facebook Ad
A SEAMLESS EXPERIENCE
MORE SPACE TO EXPLORE
Collection ads enable you to shorten the distance between your message and the customer. It loads instantly, is mobile-optimized and is designed to capture complete attention of your audience. With Facebook Collection Ads, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and engage all in a single ad. They won’t just view your story, they’ll become a part of it.