In Dan Zarrella’s Article “How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks“, Dan makes the observation that less-popular days (off-peak times) for social media updates are the most successful for getting viewer interactions (such as ReTweets and Likes). Dan also includes a nicely-designed infographic to illustrate his observations.

The following information contains our response to the article which brings to light how this observation should be applied to a company’s social media update scheduling and marketing agenda.

“Very interesting points made in this article, Dan. It brings to light a new question… “If marketers identify this new trend that suggests weekends and other unpopular posting days are days in which posts are competing less for attention (therefore more likely to be viewed and interacted with by viewers), will they (marketers) then adjust their social media posting schedules to those days? And in doing so, will more popular posting days (Mon-Fri) become less popular?

The conundrum is such that when Mon-Fri become less popular, your observation in this article becomes an endless tail-chase where marketers are constantly shifting their updates to days in which they feel their posts will have the least competition for views. Today it is the weekends. Next week it may be the weekdays. Then it may shift back to the weekends.

I believe that it is simply best to supplement your current social media marketing update schedules to include peak hours on the weekends. I believe it may be an interesting study to identify what types of posts generate user interactions and then base that on a study of peak hour performance throughout the week.

For example, If a social media marketer’s update schedule contains entertaining posts (videos, photos, and other less sales-oriented types of posts) and informative posts (blog articles, links to OEM reports, promotions, etc), it becomes a question of when and in what quantity to distribute either of those types to gain maximum viewer interaction.

I found this article helpful to analyze Tweets to identify times for maximum visibility http://mashable.com/2011/10/28/best-time-to-tweet/

In conclusion, Social Media never sleeps, and each user’s audience may differ significantly from one company to the next. Do your own studies, test different types of posts, test different times and form your own conclusions. Trends will always shift based on a wide variety of factors. In order to be successful, you have to be up-to-date with technology and have access to the tools that will keep your company relevant in the eyes of your customers.

That’s what we do over here at SOCIALDEALER – http://socialdealer.com. We’re constantly finding new ways to help automotive dealers be more successful with their social media marketing efforts.

Thanks to Scott Monty at Ford for sharing the infographic

Created by Voltier Digital for ScottMonty.com

AutoSuccess has posted a podcast interview with Joe Castle on how to convert your traditional dealership into a digital dealership

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It is with great sadness that we are posting today that Joe Russo, SOCIALDEALER’s Co-founder and President, passed away on Monday, November 14, 2011 at the age of 47.   Joe lived in Oak Lawn, Illinois. Joe Russo and Joe Castle partnered together back in 2007 to begin the venture that would become SOCIALDEALER.

Joe was instrumental in not only getting SOCIALDEALER started, but in developing our ideas, strategies and partnerships. He made the employees feel welcome from day one, and inspired them to all work to make our company more successful.

Joe included inspirational quotes as taglines in his emails, the most recent in my inbox was a quote from Guy Kawasaki, “The best reason to start an organization is to make meaning – to create a product or service to make the world a better place.”  Joe loved what he did at SOCIALDEALER, and we know he truly enjoyed launching SOCIALDEALER with the goal of making the world a better place – both for the employees who work here and the customers we serve.  We will miss his talents and enthusiasm.

SOCIAL DEALER is pleased to announce the addition of Rick Dijamco as a new Sales Executive in New Jersey and surrounding north-eastern states. Rick’s experience includes working in  eCommerce, Sales, Account Management, CRM Software, Software Consulting, Sales,  and Sales Training / Consulting.
Rick is dedicated to give one hundred percent to improve the sales and profitability of a company. As a team player, Rick has increased client retention and maximized sales by analyzing the current market situation to best position a company’s products. Rick makes it a priority to develop a close relationship with by offering them the very best customer service. Welcome to the team Rick!