Category Archives: Best Practices
Capital Grille Gets Reputation, Do You?
Excellent customer service makes the purchase process so much more enjoyable, doesn’t it? Even to the extent that I can spend $250 on dinner for my wife and I and walk out feeling like I got a good deal. We … Continue reading
SOCIALDEALER 1 of Top 12 Companies to Watch in 2012 by AutoSuccess
AutoSuccess Magazine has Identified Twelve Automotive Digital Supplier Companies that are Helping Car Dealers “Dramatically Improve Their Profitability” AutoSuccess begins by telling the industry “Over the last three years, as a result of the recession, our industry has experienced some … Continue reading
That Negative Review Can Bite Into Your SEO
Search Engine Optimization (SEO) is a staple in the majority of automotive dealers’ marketing budgets for 2012. The industry has fully embraced the Internet, so logically dealers are investing additional money in search engine rankings to get their websites seen … Continue reading
The Viral Potential of Social Media
There has been a lot of discussion lately with Automotive Dealers about building fans in Social Media. We have long taken the stance that it is the quality of fans that is critical for success, not the quantity. The top … Continue reading
Follow the Leader Interview with Joe Castle
Joe Castle, Founder & CEO of SOCIALDEALER was interviewed by Automotive Digest as part of their Follow the Leader Series Joe Castle discussed SOCIALDEALER’s mission of leveraging Social Media to develop tools and provide innovative solutions to the automotive industry … Continue reading
How to Become a Digital Dealer
AutoSuccess has posted a live podcast of an interview with our CEO Joe Castle. Joe discusses how he converted his traditional dealerships into digital dealerships, and transforming them into profitable, growing businesses. Listen in to see how you can change … Continue reading
How To Promote Your Good Reviews
Positive reviews left by happy, satisfied customers can have a strong influence over potential customers. You should take advantage of these by posting every 4 or 5 star review you receive to your social sites. Using a Social Media Marketing … Continue reading
How to get more reviews
The single best way to get more reviews on your business boils down to one word: Ask. We have found that asking customers to review your business is the most cost effective means of building your portfolio with online reviews. … Continue reading
How to manage bad reviews
Excellence in customer service is a goal all businesses should strive to achieve. There are many advantages to a business when they reach the point where great service becomes an everyday offering. The strongest benefits being customer loyalty, repeat purchases … Continue reading
Social Media Content Types & Frequency Guide
Overview Facebook and Twitter are very versatile social media platforms that allow you to post a variety of different types of media. While text is a great starting point, don’t neglect posting photos, video and even links to other content. … Continue reading
Social Media Content Posting Guidelines
DO: Add a Profile Picture Many people believe that Facebook is strictly for personal use, whereas LinkedIn is professional. Those who think along these lines tend to represent themselves or their businesses differently depending on the website. It is important … Continue reading
Getting Started In Social Media
Preliminary Setup Identify which social media sites you will incorporate into your marketing strategy, the goals you wish to achieve, who will maintain or manage those accounts, and what type of material you will be posting. Sign up with each … Continue reading
Best Practices: Why Bad Reviews are not all Bad News
Why Bad Reviews are not all Bad News Don’t be afraid of bad reviews. More and more consumers are going online and posting reviews, and other consumers are reading these reviews and using them in their purchase decision process. With … Continue reading